This page discusses the latest findings about Shohoz Shonchoy`s `Product 9`
Shohoz Shonchoy's Product 9: Latest Findings, April 2009

Client recruitment: Recruitment began, slowly, in March 2007. By end March 2009 340 clients had opened accounts, of whom only ten have subsequently closed them. The median account-opening date was March 2008, so the median age of accounts at end March 2009 was 12 months.

Who are these clients? They are all from Hrishipara or nearby neighbourhoods, or run small stalls in the nearby Kapasia market. There are roughly equal numbers of men and women. Most are poor or very poor, with some middle-income. Descriptions of the households, occupations and incomes of the clients are available from me at stuart@safesave.org

Client financial behaviour: Clients have engaged in intensive transactions - more than I had anticipated. Between them they have taken 1,154 loans - an average of more than three-and-a-half each in a median period of 12 months. Thus, the typical client has moved through the 2000, 3000 and 5000 taka level loans, saving a minimum of 3,300 taka. Of the 330 active clients only 64 are still on their entry-level 2000 taka loan, and of those 64 all but a handful opened their acccouts very recently. 36 clients have reached the 9000 taka level or higher. One client reached the 20,000 taka level after only a few months. Only a few top-ups have been taken.

Altogether, these 330 clients have borrowed loans totalling 4,026,190 taka (about $US68,000) and have repaid more than two-thirds of this amount, leaving a net loan-outstanding portfolio at Shohoz of 1,000,817 taka ($14,700). Meanwhile the clients have saved a total of 1,341,689 taka ($22,600) and withdrawn very little of that, so that the savings balance held by Shohoz Shonchoy stands at 1,087,205 taka ($16,000) - already greater than the loan outstanding balance.

Implications for the business plan: I began P9 by injecting just $2,900 - and this has proved enough to  allow us to lend loans worth a total of  $68,000  to 330 of the world's  poorest people, and that in turn allowed them to amass $22,600 of savings.  After paying for all costs, we are currently losing a modest sum each month, but the figure is coming down and it is no longer seen as impossible that, as the saving surplus builds up and we earn bank interest on it, we may in a year or two prove able to cover all our costs in full.

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Product 9: tentative answers to the research questions:

   a: Is this business plan feasible? Maybe: things have developed far faster than we expected
   b: Will clients really be willing to `borrow their own savings`, even interest-free?
Yes, without doubt

   c: What proportion of clients will manage to reach the 20,000 taka target savings balance, and how long will it take them?
Many of them. Ten have done it already and almost all the others (of the 330 active accounts) are on track
.
   d: What kind of clients will this product attract?
Very similar to conventional microcredit clients, including many very poor ones



Provocative question:
Why do we need to consider 'matched savings' and other subsidised schemes to get savings going among the poor when we have the P9 example before us?